The analysis below uses Google data sets. Gluten Pages Previous research showed that the UK started with a healthy search "value for celiac a month 'from 2.2 in 2004. However, while Australia was ahead of the UK and remains so in 2008 both in the U.S. and Canada had exceeded this measure of market value GFP. Demand for UK online free of gluten (search), the trend has been very consistent over the past five years, until last year.
When the 50 monthly searches gluten partners are segmented into seven subcategories (see table below), we see that each category received a similar increase. While these increases are very large, it was found that all the leaders of other gluten-free countries demand online experienced an increase of even stronger growth.
The first thing you notice about the gluten free search terms is that the top 50 Google gluten associated search terms over the past year increased from 809K to 1.3 m (+62%). The main group (gluten free) the most important phrases volume changes were all gluten (201K -> 301K) and gluten (135 K -> 246K searches).
TOP 50 proportions
The composition the proportions of each group are significantly different from the standard ratios experienced by other major countries in the application online. For example, the U.S. November 2009 the proportion of gluten free group data showing what is regarded as the standard representative proportions of the main 'celiac searches per month "countries (eg USA, Canada, Australia).
The proportion of the 50 main generic group remained stable gluten in 46% of the top 50 searches and celiac second largest group "has fallen from 24% to 19%. The following table shows that the overall increase in the 50 Google's key terms has been produced by an increase in the volumes of all the search parties.
GF Group ………………. Search Vol 08 ……… Volumes 2009 ………% Increase
Generic GF ……………… 375,700 ………………. ………. 602,200 …….. 60%
Gluten from the diet ……………… 23,480 ………………… 53,900 ……. ………. 130%
GF Recipe ……………….. 58,480 ……………….. ……. 124,000 ……… 112%
Celiac ………………….. 193,180 ………………. 251,500 ….. ………… 30%
Wheat free ……………… 95,700 ……………….. 153,900 ……… ……… 61%
Places GF ……………. 8280 …………………. 19,200 …….. ………. 132%
GF specific foods ………. 54,280 ……………….. 100,200 ……………. … 85%
One of the most interesting trends is the growth in specific food group GF. In this group of leaders phrases are still the bread and flour GF however, a significant number of people are starting to look the cakes, "free of gluten and milk chocolate.
Long-term growth
Google allows analysis of trends in individual terms, but draw the top 50 making up the main analysis are provided little useful information. The phrase "gluten free" accounts for 41% of searches within the generic group ALL so that her two year trend represented below as a proxy.
It should be noted that not all subregions of the United Kingdom have trend data, however, shows the trend in England almost a coincidence data exact data from the United Kingdom.
Previous GFP line of research and trend analysis for the UK shows that there is no particular seasonal trend. This is unusual in that most of the leaders of gluten-free search of the countries show strong seasonal trends in the last five years. Prognosis linear over last year extrapolates to a growth of 23% for term one (versus 10% for 2008).
The following table shows the principal in December Citites gluten free search 2009 in the United Kingdom, and their relative strength.
United Kingdom City ……………………. GF Search Importance
St Albans …………………. 1.0
Thames Ditton …………… 0.67
Milton Keynes ……………. 0.605
Reading …………………… 0.595
Sheffield ………………….. 0.575
Oxford …………………….. 0.57
Watford …………………… 0.57
Town ………………………… 0.545
Alamo ……………………… 0.54
Edinburgh …………………. 0.535
CONCLUSION
Previous analysis in search of the United Kingdom until 2008 showed that although a search had celiac relatively high per month "value of 2.2 is relatively growth flat. "Analysis of 2009 shows that there has been significant growth in searches in the general category of gluten (Top 50 terms).
Bruce DWYER is very interested in the sustainable energy and environement industry. He has been a gun for hire for anyone wanting Market Analysis and strategy for market development. This article was created by Bruce Scott Dwyer for http://www.glutenfreepages.com.au/ – or http://www.brucedwyer.com.
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