How fingerprinting devices and Proxy Piercing help fight fraud?
The fight against e-commerce fraud takes constant attention and focus. Device ID or device fingerprinting and proxy piercing technology to help combat online fraud by allowing an Internet marketer to see a bigger picture of what is behind the online transaction.
What is a fingerprint device?
According to Wikipedia "A fingerprint device (or machine fingerprinting) is a compact summary of software and hardware configuration collected from a remote computing device. "
Or you can see in a more technical definition in accordance with U.S. Patent 7,330,871 Instead of getting technical, let's focus on how technology enables the anti-fraud plans advanced when properly applied to your process fraud prevention.
In laymen's terms, the fingerprints of the device is the ability to look at a combination of attributes identification devices collective and associated with a label identifying the machine used to access your site to facilitate a transaction.
A machine can represent any connected device, including PC, laptop, mobile phone, smart phone, game console, etc.
What Belly is Proxy?
Proxy piercing is the ability to look beyond the device and determine the combination of identifying attributes and collectively Network associated with where and how the person is accessing your site to facilitate a transaction.
What makes up an online transaction?
When an online merchant is the "process" orders for the payment, there are few high-level components to consider making up that transaction.
- Customer Data = (name, billing and shipping address, telephone, email, Pay bills, etc)
- Data Device = detail about the type of machine used to make the purchase (your computer, game console, etc)
- Data Network = how and where is the machine and who has access to the checkout page to make Cart (satellite, remote control software, IP, proxy, geographic location, etc.)
The collective attributes of these three groups data equivalent to one person online transactions. The person can use to gain insight on each transaction determine whether it is a good customer, the customer bad or scam artists try to steal from you. His goal is to do as quickly as possible with the highest degree of efficiency and lower amount of operating costs and / or losses.
When assessing the form of a fingerprint device can be used in prevention program fraud must take into account the data retrieved by the device fingerprinting only so much about "what is the ID" and then "How ID is used. "The power is in one simple stop future loss of the association of a chargeback incurred with the device ID is to stop lost information in real time before the chargeback occurs or goods from ships and the prevention of future losses of transactions related.
The key is real-time information. The data are interesting, but the intelligence data used is the "information" and much more useful when applied in real time. The best approach is to look beyond the device identification only and apply global standards to include the attributes the client, attributes and attributes of network devices in real time.
About the Author
Jeremy Drzal is a recognized industry expert in fraud prevention and advanced payment technologies.
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