Air conditioning on the second level is driven by three veterans Rulangsihu – Air Conditioning, Hisense, Galanz – HC Network Appliance industry hc360
The newly concluded "2007-2008 China Air Conditioner Industry Summit", the various Chinese companies must be smiling air, from the State Information Center released the White Paper on the 2007 annual internal market frozen air conditioning, "the 2006 data in August? In July 2007 the domestic retail market, sales reached 26.3 million units of air conditioning, sales rose 10.04% year on year, sales rose 16.85 percent. Remember that the previous summit air conditioning, all statistical data are not people to raise their heads, the whole industry is struggling in pain, but in 2007, only a year to completely reverse the recession. This thanks to the efforts to invest and the influence of many, on one side, the national economy in good condition, the overall level of consumption increases, the other hand the development the industry itself increasingly uncertain, the market share of top ten brands continue to rise 5.76 percentage points, also help companies to pay for his return have adapted and then further development, the emergence of a new pattern of a number of factors could cause actual seat air conditioning business re-scheduled air conditioning in the process with the second step of the first three veterans The competition is widespread among them.
Although the PRC does published data for some time, the first three air conditioning brand Haier, Gree, Midea has the absolute advantage. Haier to 16.04 percent market share in retail sales topped the list with 15.47% followed by Gree, Midea third place with 14.61 percent. Occupying the top three air conditioning market volume of 46.12 percent, Retail sales of 46.84 percent, almost half the air conditioning market, but this does not mean this in the air conditioning industry faces Mateo.
2007 years later frozen, the air conditioning market has become a big cheese with many holes, each hole is a type of company is the way to break. For example, the State proposed the development of Energy Saving reduction targets, the electricity consumption for air conditioning materials is large, the application of rules Energy efficiency is an important initiative, and companies themselves need to take new technologies to change large consumption of conventional air conditioning, this Hisense frequency began a decade away from its own nearby spring. From the reaction of the current market, buying and using air conditioning inverter is primarily for the group of intellectuals, of course, took the high-end products in the minds of Chinese consumers Hisense air conditioner inverter is basically a spokesperson, as the most energy saving building work, the introduction of inverter air conditioner standard and the concept of frequency in the depth market once the market, then the frequency becomes a trump card in hand Hisense, Kelon over Shanghai Symphony and the integration of the two marks appeal and complementary sales channels, has stopped its forward movement in the fourth not impossible.
Another example, the national economy has maintained rapid development, housing sales area grew by 25.1%, is expected to be completed in 2007 the volume of homes with about 500 million dollars in the first half, due to progressive house, with additional units sales of over 3 million units of air conditioning. According to the plan to continue to increase, the housing market warming with air conditioning to provide stable growth factor. Reduce the number of the growth of urban and rural consumption for the period January-May of 1.3 percentage points, the rural market by 2005, every 100 is only 6.4 units have air conditioning, with the national development of rural areas economic policies are introduced, with the prices of agricultural products continued improvement in the continuous improvement of the livelihoods of farmers, the rural market heavy negligible volume. It seems that every market level the canal are obviously very important, the product is one thing, building the sales force also determine the reasonableness of the sign can win larger market share. In this sense, "Changhong rainbow-colored base" strategy operation of the market played an important positive effect, + proxy-based direct marketing, Direct operation increased the intensity and the full implementation channel management plan. Floor channels, the number of the expansion of primary dealers, the deep plowing channels closer to the market to improve sales, Changhong air channels is operational in 2007, especially a change. Moreover, Changhong air conditioner appropriate reduction in business from large department stores chain, but rather focus on cleaning up the past, all outstanding issues on cooperation in 2007, despite the magnitude of the expansion operation large chains is not great, but sales of a single store 50% of the amount raised.
Also in early 2007, Glanz has been the adaptation of the structure general, in China itself has created a joint venture operating 52 sales subsidiaries, headquarters and branch level architecture model is perfect, headquartered play guidelines, coordination, monitoring services and functions, and a subsidiary of joint venture is under the authority of Galanz based services around the market, institutions independent legal personality, such as air Galanz to expand the core business of the whole market and service platform, this model is configured to respond quickly the market.
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